Strategy | Branding | WEb design | growth

In my element studio

By Patty Louise Smit

Connecting the art of design, the science of marketing, and the wisdom of mindfulness to create brands that feel grounded, meaningful and lasting.

CLients seen in

In my element studio - clients seen in Women’s Health magazine
In my element studio - clients seen in Vogue magazine logo in black and white
In my element studio - clients seen in Marie Claire Magazine
In my element studio - clients seen in Condé Nast Traveler Magazine
In my element studio - clients seen in Happinez Magazine
  • We clarify your vision, and shape it into a brand strategy, identity and story that feels meaningful and lasting.

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  • We design a strategic and refined website, rooted in structure, user experience and search visibility.

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  • We map your customer journey, define your marketing direction, and build systems and assets that guide growth.

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The process

Whether we’re working on brand identity, website design or marketing assets, we move through five clear phases inspired by the elements of nature.

Earth → Strategy

Just as the earth provides a stable ground for everything to grow, we start with a strong strategic foundation.

Water → Creation

Just as water brings flow and depth, we translate strategy into thoughtful creative direction and refined design.

Fire → Presentation

Just as fire brings light and energy, we present a clear and refined concept that makes your vision visible.

Air → Alignment

Just as air creates movement and clarity, we refine the work through focused feedback and alignment.

Space → Expansion

Just as space holds everything together, we deliver your final assets and with care and awareness.

We are a strategic led design studio specialised in creating brand identities, website design and marketing assets for wellness founders, entrepreneurs and start-ups.