Connecting the art of design, the science of marketing, and the wisdom of mindfulness to build wellness brands that feel true, meaningful and lasting.
In My Element Studio is a strategic led design studio specialised in creating brand identities, website design and mindful marketing for wellness entrepreneurs, yoga studio owners, retreat creators, and mindful founders.
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Hi! I’m Patty Louise Smit, founder of In My Element Studio.
For over 10 years, I’ve worked in branding and marketing within the wellness and care industry. I specialise in brand identity, website design and marketing direction. Alongside that, I am a 500-hour certified yoga teacher. This combination shapes the way I work: with strategy, creativity and awareness.
I created this studio because I believe your work should feel like you are in your element. This happens when your work is an extension of what you value, love and do best. That is why, before we design, we first come into alignment with who you are and what you are here to create. My intention is to help wellness founders create and grow brands that feel meaningful, lasting and true to who they are.
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Ways to work with me
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We define your brand strategy, and shape it into a visual identity and brand story that feels meaningful and lasting.
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We design a strategic and refined website design, rooted in structure, user experience and search visibility.
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We map your customer journey, define your evergreen content strategy, build your mindful marketing system and create marketing assets.
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The process
My work is inspired by the elements of nature. Whether we’re working on brand identity, website design or marketing direction, we move through five clear phases.
Earth → foundation
Just as the earth provides a stable ground for everything to grow, we start with a strong strategic foundation.
Water → Creation
Just as water brings flow and depth, we translate strategy into thoughtful creative direction and refined design.
Fire → Presentation
Just as fire brings light and energy, we present a clear and refined concept that makes your vision visible.
Air → Refinement
Just as air creates movement and clarity, we refine the work through focused feedback and refinement.
Space → Expansion
Just as space is continuously expanding, we deliver your final assets to be launched into the world.