Strategy | Branding | WEb design | growth
In my element studio
By Patty Louise Smit
In My Element Studio connects the art of design, the science of marketing, and the wisdom of mindfulness to create brands that feel grounded, meaningful and lasting.
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Hi! I’m Patty Louise Smit, founder of In My Element Studio, a strategy-led design studio for wellness entrepreneurs, yoga teachers, care professionals and mindful founders. I specialise in brand identity, website design and growth direction and help wellness brands grow with clarity, alignment and self-trust.
I believe your work should feel like you are in your element. Your best work happens when it is truly connected to who you are. That is why, before we design, we first come into alignment with who you are and what you are here to create. My intention is to create brands that feel grounded, meaningful and lasting.
The process
Whether we’re working on brand identity, website design or growth direction, we move through five clear phases inspired by the elements of nature.
Earth → foundation
Just as the earth provides a stable ground for everything to grow, we start with a strong strategic foundation.
Water → Creation
Just as water brings flow and depth, we translate strategy into thoughtful creative direction and refined design.
Fire → Presentation
Just as fire brings light and energy, we present a clear and refined concept that makes your vision visible.
Air → Refinement
Just as air creates movement and clarity, we refine the work through focused feedback and refinement.
Space → Expansion
Just as space holds everything together, we deliver your final assets and with care and awareness.
Ways to work with me
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We define your brand strategy, and shape it into a visual identity and brand story that feels meaningful and lasting.
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We design a strategic and refined website design, rooted in structure, user experience and search visibility.
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We map your customer journey, define your traffic strategy, build your marketing eco-system and assets.
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I understand that building a business is deeply personal. Your brand carries your values, your vision and your story. Sharing that with the world can feel vulnerable. That is why I approach every project with awareness and care. I’m looking forward to connecting soon and learning more about you and your business.