
Connecting the art of BRANDING and the science of MARKETING with the wisdom of MINDFULNESS
Just as a flower needs the right elements to grow, so does your brand. At In My Element Studio, we offer Branding, Marketing and Design for wellness start-ups and mindful entrepreneurs.
CHOOSE YOUR ELEMENT
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From ideas → to strategy
You feel the pull to start something meaningful. Maybe you’ve been sitting with ideas for a while. A name. A feeling. A mission. But when it comes to actually building your brand… you don’t know where to start.You might feel overwhelmed by all the ideas, unsure how to bring them together. You want a clear direction, a foundation to grow from, and confidence that your brand will stand out.
That’s where EARTH comes in. Like the soil that holds and nurtures a seed, this is the space where your brand begins to take shape with a BRAND STRATEGY.
Together, we’ll define your purpose, values, voice, audience, and positioning, so you can move forward with intention.
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From strategy → to creation
You’ve planted the seed. Now it’s time for it to take shape, to become something people can see, feel, and connect with.You’re ready to build a brand that looks as aligned and intentional as it feels. But how do you turn your strategy into a visual identity that captures your essence and speaks to the people you want to serve?
That’s where WATER comes in. Like a flowing stream, this is the space where your brand begins to move, feel, and flow. Where creativity meets emotions.
From your logo and colors to tone of voice and storytelling — together, we’ll shape a BRAND IDENTITY + STORY that feels true to you: expressive, intentional, and ready to be seen.
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From creation → to visibility
You’ve built your foundation and shaped your identity. Now you’re ready to show up and be seen. You want a website that reflects the heart of your brand and works as a tool to grow your business.You know your work has value. You want people to find you, understand what you offer, and feel drawn to connect. But how do you turn your brand into a website that actually works?
That is where FIRE comes in, like the first spark that brings warmth and light, this is the space where your brand becomes visible. Where design meets structure.
From the elements of your brand strategy and identity, we’ll design and build a RESPONSIVE + SEO OPTIMIZED WEBSITE (Squarespace or WordPress) with intuitive design, search engine optimization, copywriting, and clear calls to action to help people discover, trust, and take the next step with you.
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From visibility → to connection
Your brand is ready. Your website is visible. Now it’s time for your brand to connect to your audience — consistently, thoughtfully and strategically.
You don’t want to just “post and hope.” You want to create content that feels natural, intentional, and fully aligned with your brand. Content that sparks curiosity, builds trust, and deepens connection.
That’s where AIR comes in. Like a fresh breath of air this is the space where your brand begins to resonate, flow and connect with your audience.
Together, we’ll create a CONTENT MARKETING TOOLKIT — a clear strategy, Instagram and newsletter templates, a content calendar, and lead magnets to grow your email list, helping you attract the right people and stay connected effortlessly.
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From lost → to reconnection
You’ve built your brand strategy, shaped your identity, launched your website and content, but something is not working. Maybe you’re generating leads, but they don’t buy. Or they buy, but don’t come back.SPACE is where we take a step back and see your brand from above. We explore your full customer journey, reconnect the dots that have been lost, and create fresh marketing ideas and campaigns that strengthen your brand story and deepen connection.
With a focused CREATIVE MARKETING CONSULT, we will help you reconnect, realign and create fresh ideas to expand your brand.
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Workbooks (COMING SOON)
EARTH Workbook
Purpose + Strategy
WATER Workbook
Creativity + Identity
FIRE Workbook
Visibility + Website
AIR Workbook
Connection + Content
SPACE Workbook
Nurturing + Growth
About
Hello, I’m Patricia Louise Smit, also known as Patty.
Ever since I was young, I’ve loved seeing the magical spark in someone’s eyes when they are doing what they truly love. Those moments when your heart is full, your mind is calm, and everything flows naturally — as if it’s exactly what you were meant to do. I feel that same spark every time I bring a brand to life, and it’s this sense of being “in my element” that inspired me to create this studio.
For over a decade, I’ve worked as a creative marketer and brand strategist in the health and wellness industries. In founding this studio, I’m committed to helping mindful entrepreneurs tap into that same spark, growing their brand in a way that feels genuine, deeply connected, and true to who they are.
At the heart of my work is a deep respect for the elements of nature. Each element carries unique qualities that I use as a guiding framework for growth. Step by step, we build a foundation (Earth), shape identity (Water), ignite visibility (Fire), create connection (Air), and nurture growth (Space).
Welcome to IN MY ELEMENT STUDIO.
Patricia Louise Smit
Founder + Creative Director
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ACADEMIC BACKGROUND
2013 – 2014 - Master in Arts, Media & Culture - University of Groningen
Specialization in Marketing & Management
2010 – 2013 - Bachelor in Media & Culture - University of Utrecht
Minor in Entrepreneurship
Second minor in Musicology
MARKETING / BRANDING CERTIFICATES2023 – Growth Marketing Course – Growth Tribe
2022 – Digital Marketing Course – Growth Tribe
2021 – Creative Strategy Essentials – META
2021 - Google Adwords for Advanced - Google
2021 – Google Analytics for Advanced – Google
2020 - Google Adwords for Beginners - Google
2020 – Google Analytics for Beginners – Google
2017 – Online Marketing Course – Nubis Academy
2015 – Branding & Graphic Design Course – Arts in the City
WELLNESS CERTIFICATES2024 - Sound of Silence Continuing Education Course - Pura Amrita Bali
2023 - 500-hour Registered Yoga Teacher - Yoga Alliance
2022 – Yoga & Healing Advanced Teacher Training Module – Delight Yoga
2021 – Ayurvedic Yoga Massage Course – Delight Yoga
2021 – Yoga & Ayurveda Advanced Teacher Training Module – Delight Yoga
2020 – The Heart Advanced Teacher Training Module – Delight Yoga
2019 – Foundation on Ayurveda Course – Delight Yoga
2018 – The Mind Advanced Teacher Training Module – Delight Yoga
2017 – Basic Yoga Teacher Training Course – Himalaya Yoga Valley Centre India
2016 – Pre Yoga Teacher Training Course – Delight Yoga
2015 – Vipassana Meditation Course – Wat Umong Temple Thailand
Grounded in values, driven by data and inspired by nature, we help you grow your wellness brand with purpose.
LET’s CONNECT
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