Connecting the art of BRANDING and the science of MARKETING with the wisdom of MINDFULNESS.

Just as a plant needs time, nurturing, and care to grow - so does your brand. At IN MY ELEMENT STUDIO, we create growth inspired by the elements of nature.

We offer BRAND DESIGN, GROWTH MARKETING and MINDFULNESS to guide you and your brand towards connection & growth.

SERVICES

  • You’re ready to start your brand and have plenty of ideas, but you’re not sure how to bring them all together. You want a clear direction, a foundation to grow from, and confidence that your brand will stand out.

    EARTH is designed to help you lay that foundation. Together, we’ll define your brand purpose, vision, and mission, establish unique values, and position your brand in the market. You’ll build a BRAND STRATEGY creating the perfect starting point for your brand.

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  • You’ve got your strategy in place, and now it’s time to bring your brand to life. You want to create a brand identity (look and feel) that reflects the strategy of your brand and resonate with your audience.

    WATER is designed to help you translate your strategy into a cohesive and compelling brand identity. From logos, colors and fonts, to brand messaging and storytelling, we will capture the visual and emotional essence of your brand in a custom BRAND IDENTITY guide.

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  • Your brand strategy and identity are ready, and now it’s time to take the next step: acquire your first leads and customers. You want to create awareness, attract the right audience, and make a powerful first impression — but where do you start?

    FIRE is designed to launch your brand and ignite your brand AWARENESS & ACQUISITION. We’ll transform your brand strategy, brand identity into marketing tools and strategies that drives action to generate your first leads.

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  • You’re generating leads and getting your first customers, but now the challenge is keeping them engaged and building retention. How do you turn initial interest into long-term relationships?

    AIR is designed to help you build customer retention through strategic content and automation. We’ll provide you with CONVERSION & RETENTION marketing tools and strategies that nurtures relationships, keeps your customers engaged, and encourages repeat business.

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  • You’ve built your brand strategy, created your brand identity, and set-up your marketing campaigns — but your brand is not growing. Maybe you’re generating leads, but they aren’t converting. Or perhaps they do convert, but drop off later in the customer journey.

    SPACE is designed to help you overcome these challenges and help you expand your brand with GROWTH MARKETING. We’ll identify obstacles in your customer journey by gathering data and provide you with the right marketing tools and strategies to drive sustained growth.

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We guide WELLNESS brandS AND MINDFUL ENTREPRENEURS towards CONNECTION & Growth.

PRACTICES

EARTH PRACTICE
GROUNDING & PUrPOSE

Earth meditation grounding purpose

WATER PRACTICE
CREATIVITY & VISION

Water meditation creativity vision

FIRE PRACTICE
CONFIDENCE & Action

Fire meditation confidence passion

AIR PRACTICE
FOCUS & CONSISTENCY

Air meditation

SPACE PRACTICE
BALANCE & Growth

Space meditation work play balance

ABOUT

  • Hello, I'm Patty Louise - founder and creative director of in my element studio.

    For as long as I can remember, I have loved seeing the spark in someone’s eyes when they do what they truly love. This feeling of being ‘in your element,’ inspired the creation of In My Element Studio.

    With over a decade of experience as a marketing consultant and brand designer in the creative and wellness industries, along with a 500+ hour certification as a yoga teacher and meditation instructor, my mission is to guide mindful entrepreneurs and wellness brands toward connection and growth.

    At the core of my work is a deep respect for the elements of nature. Each of the five elements – EARTH, WATER, FIRE, AIR, and SPACE– has unique qualities that facilitate growth. I utilize these elements as a strategic framework to create connection and drive growth in all my services and practices.

    I am committed in guiding you and your brand to be in your element.

    Welcome to In My Element Studio.

    Patty Louise Smit
    Founder + Creative Director

  • MARKETING
    2023 – Growth Marketing Course – Growth Tribe
    2022 – Digital Marketing Course – Growth Tribe
    2021 – Creative Strategy Essentials – META
    2021 - Google Adwords for Advanced - Google
    2021 – Google Analytics for Advanced – Google
    2020 - Google Adwords for beginners - Google
    2020 – Google Analytics for Beginners – Google
    2017 – Online Marketing Course – Nubis Academy
    2015 – Branding & Graphic Design Course – Arts in the City
    2013 – 2014 - Master of Arts in Media & Culture (Marketing & Entrepreneurship) – University of Groningen
    2010 – 2013 - Bachelor of Arts in Media & Culture (Major in Creative industries – Minor in Musicology – Minor in Business Entrepreneurship) – University of Utrecht


    WELLNESS
    2024 - Sound of Silence Advanced Teacher Training Module - Pura Amrita
    2023 - 500-Hour Registered Yoga Teacher - Yoga Alliance
    2018-2023 – Advanced Yoga Teacher Training Course – Delight Yoga
    2022 – Yoga & Healing Advanced Teacher Training Module – Delight Yoga
    2021 – Ayurvedic Yoga Massage Course – Delight Yoga
    2021 – Yoga & Ayurveda Advanced Teacher Training Module – Delight Yoga
    2020 – The Heart Advanced Teacher Training Module – Delight Yoga
    2019 – Foundation on Ayurveda Course – Delight Yoga
    2018 – The Mind Advanced Teacher Training Module – Delight Yoga
    2017 – Basic Yoga Teacher Training Course – Himalaya Yoga Valley Centre India
    2016 – Pre Yoga Teacher Training Course – Delight Yoga
    2015 – Vipassana Meditation Course – Wat Umong Temple Thailand


  • "I was lucky enough to find Patty. Her assignment was to formulate and execute a marketing strategy that would increase both member acquisition and retention. She launched innovative and creative marketing campaigns that led to record memberships and attendance levels. I would love to work with her again in the future."

    Delight Yoga
    SPACE

  • "Patty is amazing at what she does. She really helped me to connect to myself and get clear on my purpose and values. She is professional, puts a lot of personal care in the work and is just the sweetest person to work with. Everything she does comes from her heart.”

    Nagi Matcha
    EARTH

  • "Thanks to Patty's hard work and innovative marketing strategies, our museum has seen a steady increase in visitor count year after year. Not only has she helped to increase our visitor count, but she has also worked to improve the overall visitor experience, resulting in a high level of visitor satisfaction and return visits."

    PIT Museum
    SPACE

  • "Patty's task was to increase the number of visitors in a short period of time. She achieved this in an excellent way, both at a strategic and operational level. Patty's approach included executing multichannel campaigns (both online and offline) and focusing on enhancing the overall customer experience."

    National Institute of Public Safety
    SPACE

  • "I am so so happy with the support and care of Patty. She really created something beautiful that is so aligned with what I felt inside. When I saw the designs my reaction was like ‘this is it!’, it felt like coming home. She needed little words, she is really able to tap into your energy and feelings. I am so grateful for her care and love."

    Nagi Matcha
    WATER

  • "I have gotten to know Patty as a self-starter who delivers on promises made, and she is a great team player who infects those around her with her enthusiasm. From the get-go, she not only displayed her experience and expertise in the field of marketing, but she also turned out to be an absolute pleasure to work with.”

    Delight Yoga
    AIR

  • "Patty played a significant role in (re)branding the organization, creating 3 new websites, and optimizing them for search engine visibility. As the director, I was very pleased with the collaboration with Patty due to her dedication to achieve results, her independent way of working, and her professionalism in rebranding the organization."

    National Institute of Public Safety
    FIRE

  • "Finally the vision and ideas I had in my head are coming to life. I wasn’t sure what my brand would look like exactly, I just had these feelings about what I wanted it to embody. Patty did an amazing job. She was able to translate those feelings into something that went beyond what I could have ever imagined.”

    Nagi Matcha
    AIR

  • "I can confidently say that Patty's marketing efforts were a game-changer. Patty's creativity, strategic thinking and dedication to promoting our exhibits and events has truly made a difference. I would highly recommend her services to anyone looking to take their marketing efforts to the next level."

    PIT Museum
    AIR

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