Just as a flower needs the right elements to grow and bloom, so does your brand.

Our Services

At In My Element Studio, we offer
strategy, branding, design and marketing
for wellness brand and mindful creators.

  • Brand Foundations Deep Dive

    Audience & Ideal Client Insight

    Problem–Solution & Market Fit Exploration

    Unique Value & Positioning Clarity

    Brand Strategy Blueprint

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  • Intuitive Visual Direction

    Logo & Symbol Development

    Full Visual Identity System

    Brand Voice & Messaging Essence

    Foundational Brand Assets

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  • Website UI & UX Design

    Squarespace Website Development

    Search Engine Optimization & Copywriting

    Social Media & Meta Pixel Integration

    Sign Up / Newsletter Integration

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  • Creative Campaign Strategy

    Meta Ads Creatives & Messaging

    High Converting Landing Page

    Lead Magnet Concept & Design

    Welcome E-mail & Automation Setup

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  • Customer Journey Design

    Creative Direction for Content

    Onboarding, Engagement & Retention flows

    Community Feedback & Referral

    CRM & Automation flow setup

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  • "I am so so happy with the support and care of Patty. She really created something beautiful that is so aligned with what I felt inside. When I saw the designs my reaction was like ‘this is it!’, it felt like coming home. She needed little words, she is really able to tap into your energy and feelings. I am so grateful for her care and love."

    Fleur Vesseur, Founder
    Nagi Matcha

  • "I was lucky enough to find Patty. Her assignment was to formulate and execute a marketing strategy that would increase both member acquisition and retention. She launched innovative and creative marketing campaigns that led to record memberships and attendance levels. I would love to work with her again in the future."


    Quinten de Haas, Managing Director
    Delight Yoga, Ayurveda Academy, The, House of Yoga, Inner Peace Conference

  • "Thanks to Patty's hard work and innovative marketing strategies, our museum has seen a steady increase in visitor count year after year. Not only has she helped to increase our visitor count, but she has also worked to improve the overall visitor experience, resulting in a high level of visitor satisfaction and return visits."

    Marit Boersma, General Manager
    PIT

  • "Patty's task was to increase the number of visitors in a short period of time. She achieved this in an excellent way, both at a strategic and operational level. Patty's approach included executing multichannel campaigns (both online and offline) and focusing on enhancing the overall customer experience."


    Harry van Boven, Managing Director
    National Institute of Public Safety

  • "Patty is amazing at what she does. She really helped me to connect to myself and get clear on my purpose and values. She is professional, puts a lot of personal care in the work and is just the sweetest person to work with. Everything she does comes from her heart.”

    Fleur Vesseur, Founder
    Nagi Matcha

  • "I have gotten to know Patty as a self-starter who delivers on promises made, and she is a great team player who infects those around her with her enthusiasm. From the get-go, she not only displayed her experience and expertise in the field of marketing, but she also turned out to be an absolute pleasure to work with.”


    Quinten de Haas, Managing Director
    Delight Yoga, Ayurveda Academy, The House of Yoga, Inner Peace Conference

  • "Patty played a significant role in (re)branding the organization, creating 3 new websites, and optimizing them for search engine visibility. As the director, I was very pleased with the collaboration with Patty due to her dedication to achieve results, her independent way of working, and her professionalism in rebranding the organization."


    Harry van Boven, Managing Director
    National Institute of Public Safety

  • "Finally the vision and ideas I had in my head are coming to life. I wasn’t sure what my brand would look like exactly, I just had these feelings about what I wanted it to embody. Patty did an amazing job. She was able to translate those feelings into something that went beyond what I could have ever imagined.”


    Fleur Vesseur, Founder
    Nagi Matcha

  • "I can confidently say that Patty's marketing efforts were a game-changer. Patty's creativity, strategic thinking and dedication to promoting our exhibits and events has truly made a difference. I would highly recommend her services to anyone looking to take their marketing efforts to the next level."


    Marit Boersma, General Manager
    PIT

Patricia Louise Smit - Founder and Creative Director - IN MY ELEMENT STUDIO

Meet your guide

  • Hi, I’m Patty Louise, founder of In My Element Studio.

    For over ten years, I’ve worked as a brand strategist and creative marketer in the wellness and wellbeing industry. Alongside that, I’m trained in yoga, Ayurveda, and sound meditation. This combination shapes how I work. With structure and strategy, but also with presence and care.

    I created In My Element Studio to support and guide wellness entrepreneurs and mindful creators in staying connected to themselves while we work together on the foundation, identity, visibility, conversion and retention of their brand. Each step of growth mirrors one of nature’s elements.

    I’ve had the chance to work with yoga teachers, pilates studios, Ayurveda practitioners, retreat creators, care professionals and other wellness brands.

    My own journey taught me to trust my intuition and to stay close to my values, my rhythm and my voice. To pause when needed so I can remain “in my element” and work from the heart. These qualities guide the way I shape every project.

    If this resonates with you, I would love to connect.

    With love,

    Patty Louise Smit

  • ACADEMIC BACKGROUND

    2013 – 2014 - Master in Arts, Media & Culture
    Rijksuniversiteit Groningen
    Specialization in Marketing & Management

    2010 – 2013 - Bachelor in Media & Culture
    University of Utrecht
    Minor in Entrepreneurship
    Second minor in Musicology

    MARKETING / BRANDING CERTIFICATES


    Current - UX Design Professional - Google
    2025 - Graphic Designer - AI Skills - Adobe
    2024 - Branding the Creative Journey - IE Business school
    2023 – Growth Marketing Course – Growth Tribe
    2022 – Digital Marketing Course – Growth Tribe
    2021 – Creative Strategy Essentials – META
    2021 - Google Adwords for Advanced - Google
    2021 – Google Analytics for Advanced – Google
    2020 - Google Adwords for Beginners - Google
    2020 – Google Analytics for Beginners – Google
    2017 – Online Marketing Course – Nubis Academy
    2015 – Branding & Graphic Design Course – Arts in the City


    WELLNESS CERTIFICATES

    2024 - Sound of Silence Continuing Education Course - Pura Amrita Bali
    2023 - 500-hour Registered Yoga Teacher - Yoga Alliance
    2022 – Yoga & Healing Advanced Teacher Training Module – Delight Yoga
    2021 – Ayurvedic Yoga Massage Course – Delight Yoga
    2021 – Yoga & Ayurveda Advanced Teacher Training Module – Delight Yoga
    2020 – The Heart Advanced Teacher Training Module – Delight Yoga
    2019 – Foundation on Ayurveda Course – Delight Yoga
    2018 – The Mind Advanced Teacher Training Module – Delight Yoga
    2017 – Basic Yoga Teacher Training Course – Himalaya Yoga Valley Centre India
    2016 – Pre Yoga Teacher Training Course – Delight Yoga
    2015 – Vipassana Meditation Course – Wat Umong Temple Thailand

self-paced Courses (COMING SOON)

EARTH
Strategy + Purpose

WATER
Identity + Creativity

Water meditation creativity vision

FIRE
Visibility + Confidence

In my element studio - fire element - launch your website

AIR
Leads + Connection

Air meditation

SPACE
Community + Growth

Space meditation work play balance

We connect the art of branding and the science of marketinG With the wisdom of mindfulness.

enquire

Are you interested in working together? We'd love to connect with you. Please fill out this form with your details, and we'll get in touch with you shortly.

CLients seen in

In my element studio - clients seen in Vogue magazine logo in black and white
In my element studio - clients seen in Condé Nast Traveler Magazine
In my element studio - clients seen in Women’s Health magazine
In my element studio - clients seen in Marie Claire Magazine
In my element studio - clients seen in Happinez Magazine